Why do I need a Responsive Website?
Since January 2104 the majority of internet traffic has come from smartphones and tablets. Yet computer users are three times more likely than smart users to actually pull out a credit card and buy something online. Over 80% of consumers have searched for a restaurant on a smartphone. It a complex picture but the bottom line is that most small business absolutely need a website that that looks great and works perfectly on any device.
Only a Responsive Website automatically adjusts to give your visitor a great experience on any device.
All sources project that sales of mobile devices will continue to outpace sales of computers for the foreseeable future. But no one is predicting that computers are going out of style. A phone app or website that only works on a mobile device is not sufficient for the average small business, and maintaining a mobile site and a big screen site is even worse.
The good news for small business owners and professionals is that, for less than you thought, you can have your clunky old website converted to a clean, modern, responsive design. Or if it makes more sense, you can get an affordable responsive website custom built from scratch.
How do Responsive Websites Work?
Whenever a someone visits your website, their phone, or tablet, or laptop, or desktop transmits a tiny packet of information that reveals it’s screen size. Responsive websites know (through something called a “media query”) how to use that tiny packet of information to rearrange elements, adjust sizes, and make other changes in how they display menus, design elements, and content. The important thing to remember is that no matter no matter what device your customer is using, they’re still seeing the same website. It’s just rearranged and adjusted to provide the best possible experience of your website, on any device.
For example if you are reading this on a device whose screen is under 768 pixels wide the section called “Why do I need a Responsive Website?” is just above this section. If your device’s screen size is 768 pixels wide or greater, that section is to the left of the one you are reading.
Google Ranks Mobile-Friendly sites higher. Responsive sites are Mobile-Friendly.
In April of 2015 Google expanded its use of “mobile-friendliness” to determine which sites are ranked higher in Google search returns. Responsive sites are fully and completely Mobile-Friendly. Exclusively mobile website have no advantage in this regard.
Responsive Design vs. Mobile Sites
A responsive website is just your website, made responsive. A mobile site is a separate website. It needs to be built, hosted, updated and maintained separately from your big-screen website.
For the average small business owner a separate mobile site has many disadvantages. Two years ago it was true to say that if you wanted absolutely the best performance on a phone you might want to get an exclusive-mobile site in addition to your computer screen site. That is still technically true, but responsive sites are now so good that to the visitor there really is no difference. There are always exceptions. For example if you are in the business of selling phone apps (or mobile-only sites) maybe you should have a mobile-only site.
How can I get a Responsive Website?
I focus 100% on responsive website design. All of the websites I do are responsive. I specialize in converting existing websites to responsive designs, and I also build responsive websites from scratch. I build websites using the best practices for fast loading, stability, security, ease of use, ease of maintenance, and search engine optimization. And they have cool features and look nice too.
Right now I can convert your existing website to a modern, mobile-responsive design for as little as $349, or build you one from scratch for as little as $499. Click here to start.
